What in the RSS feed populates the new "More" button?

In the latest iTunes, there is a "More" button on the right below my Description. But the text that shows is the same as in my Description. What code do I write into my RSS feed to populate the new "More" paragraph?

There isn't any such code. I think there's a minor bug here; I would expect that the intention is that if you write a long description the Store will display the first few lines, and then the 'more' button will reveal the rest of it. In fact, as you've found, if you have a short description it simply repeats it; a slightly longer one causes the button to disappear, and though I don't know I suspect a longer description may cause it work as expected. I'm afraid we are all stuck with it until it gets fixed.

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