What is considered 'new' in the iTunes bookstore?

Last week, all three of my ebooks were accepted and I can see them on the iTunes Bookstore, but only when searching specifically for their names or authors.
I would expect to see them in the 'new' category as well, but they're not listed.
Does anyone know what qualifies an eBook as new?
(I've seen several books on in the new category with the same publish dates as mine.)

As far as I can tell from calling in - the 'new' area in the iTunes bookstore is not where you will find the newest books.  That area holds featured ebooks.  In order to get your ebook featured, you must go through your iTunes Connect portal and submit your book to be featured.
Once you submit your ebook, it spends time in review.  How long? No idea. They contact you if your ebook is featured.
Hope this helps someone.

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