What is the best format to publish/export in for high quality??

Hii everyone
I designed a brochure in illustrator and every time I publish it for some reason quality is lost.. the image isn't so sharp and clear anymore. Can anyone help??

no name,
To elaborate, File>Save As PDF, or File>Print choosing PDF/Acrobat Distiller as printer, will normally be the safest way to get everything to print in the right way regardless of final printer. You may set the options for desired quality/compatibility level (high is mostly good). If you have raster images, you may File>Place them as links.
If relevant for the artwork, and if you are only/mainly printing with a non Postscript printer, you may consider using File>Document Color Mode>RGB Color from the start to avoid repeated colour conversions, still staying within the CMYK gamut if the printer only prints CMYK (you can see the Out Of Gamut warning in the Color palette/panel).
Edit: Crossposting.
For Worst, you will probably need something like a File>Export using JPEG, TIFF, Bitmap, or PNG, using RGB Color Mode and setting the resolution high enough.

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