What is the best way to export to achieve clear video for the internet?

Is it best to just use a preset? or are there other ways to get that clear look that you get when you watch the high def mp4 straight out of the app...?
I notice that some video is much more detailed and higher res looking...but when i upload to youtube it doesnt quite look as good...blurry... especially with smaller sizes...
Any suggestions?
Thx in advance.

i agree with you Jim.
but i didnt do that.
shot at 24p. never went anywhere near 30 for any of it. i exported at 23.987 because i read somewhere that that might be better for web video...cant even remember where...also my exports from AE were all 24p. i guess i will just keep it the same across the board.
i just wander if i use the animation codec out of after effects, full on lossless, if it would improve anythiing for the final render. I used an avid codec for export out of after effects for a better file size for the clips i put into premiere. seemed to work alright. then use h264 playback codec when i exported the final.
there is just such a difference in quality for some of the reels i see. i want that quality. clarity.

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