What is the difference between Campaign and Trade Promotion?

hi experts,
What is the difference between Campaign and Trade Promotion?
regards,
babu

Hi,
Campaign serve operative marketing planning. They describe actions that are carried out, for example mailing actions, product promotions, and telemarketing. Crieria such as target groups, products, documents, people responsible, and the budget are defined in the campaign for these activities.
Campaign are basically used for operative marketing planning and execution.
Trade Promotions are Marketing activity used by industries that sell into the retail channel or through brokers or wholesalers. A trade promotion takes place within a specific time period and aims to increase brand capital, brand awareness, and market share. It is also used to increase sales volume or to launch new products or product lines.
Trade promotions are structurally similar to other marketing objects, except that trade promotions are targeted at a key account.
A trade promotion has a header that provides overview information about the trade promotion, such as the intended key account, the product planning basis, the trade promotion objective, funds plan details, and trade promotion status.
Assignment blocks contain specific information pertaining to, for example, trade promotion dates, products, and causals.
For more information on Trade Promotion please go through the following link:
http://help.sap.com/saphelp_crm60/helpdata/en/eb/aa80ae2ea44778a987960a847fc6ce/frameset.htm
Main difference is campaign is an operative instrument to manage the interactions between the customers and the system

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Hi crm gurus, I am new to the crm. Could u plz tell me the difference between campaign and trade promotion? and also send me the detailed documentation and configuration procedure for trade promotion.
thanks inadvance
Rewards Points

Hi vasanth
there's difference even if it is quite slight.
Campaign are intended to support all the marketing activities that not necessairly imply discount such as media promotions, call list ecc.
Instead trade promotion supports scenarios in which the manufacturer want to award the distributor according with it's performance. With trade promotions u could award the customer through on invoice discounts, rebate and free goods.
Let me know if u need further details. I'm a marketing expert.
Pleas awatrd if it helps
C*

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What is the difference between Campaign and Trade Promotion?

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