What is the difference between trade promotion management and campaign?

Hello all,
I want a clear clarification shows the difference between trade promotion management and campaign management
Regards
Jacopo Francois

Hi,
1)Campaign Management, Here Market do the  Mass camapaign in  the specific sales area regarding theire Products and Brands (Aware ness of new Products or rebuilding the Brand image )  by spending some Budget.
2) In Trade Promotion, Market makes the Trade agreement ( To sell the Particular Products ) with the Particular BP ( Like Distributor/Whole saler ) by giving the Trade promotional discounts, if he sells will get the TPM discount with in the planned period .
Basically Campaign is using Mass advertise and TPM is to be targetting to the Particular BP to sell theire prodcuts by offering promotional discount.
Regards
Naren..

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