What is the quickest way to get a new iPhone swapped for my current iPhone?

Hello all,
I'm in search of a solution for my parents. The conundrum is this:
Parents have a pair of iPhone 4 8GB picked up for free on contract back in 2010 from Verizon Wireless.
They're interested in the new iPhone (6) and would like to get replacements for both. Issue is they don't want to pay. They want it "free" just as they did the first time.
Everyone has a decent idea about the carriers offering up to $200 for working iPhones from 2010 and later.
My parents do not want to be without their iPhones for any amount of time so they have ruled out Verizon's ship your old phone, let us confirm it's a working iPhone, and then wait for us to give you a virtual gift card for use later. Reading their small print states this could be weeks.
From what I was hearing AT&T was offering the $200 upgrade in brick & mortar stores, essentially allowing customers to walk out with a "free" iPhone 6.
My parents do not want to switch carriers.
Does the Apple community have an viable tips, suggestions, or comments regarding my parents situation? Any feedback is greatly appreciated as every option I've brainstormed with them results in a time loss.
They do not have back up phones to take the place of their current mobile devices and I don't believe they would want to issue themselves temporary throwaway phones, like a Tracphone. With that said... what do you think?

Trade-in: The trade-in value for an iPhone 4 with only 8GB will be minimal, but you may be able to get some credit through Verizon Apple. Those phones through Apple result in about $35 credit if in great working condition. AT&T is offering up to $200. I can tell you from experience you won't get $200 for an 8GB iPhone 4. We received $100 for a very good condition 4 with 16GB of RAM at AT&T.
Verizon trade-in: https://www.trade-in.vzw.com/home.php5?c=en-us
Apple trade-in: http://store.apple.com/us/iphone/reuse-and-recycling
New phone: Generally the only "free" iPhone on contract is the bottom-end one, which is the iPhone 5c at the current time. It is important to note that that phone is limited in terms of lifespan (won't likely get OS updates after next year).
That said, most US carriers are moving away from, or financially discouraging, completely subsidized phones towards monthly subsidized phones. The iPhone 6 is generally $199, iPhone 6+ is $299 on contract in the US, regardless of carrier.
You can walk out of a Verizon store (or AT&T) with a "free" iPhone 6, but you'll be paying for it monthly (~$27 for a 6, $31 for a 6+) over the two year timeframe instead. If they absolutely don't want to spend anything out of pocket but want a 6 or 6+, that's about the best they'll be able to do.

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