What is the "Relevance" meter in iTunes store?

Here's our podcast: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=190110077
Our show is about Fantasy Football. If you search the iTunes store for Fantasy Football, you'll see that our popularity "meter" is pretty strong but why is the "relevance" meter so low? How do we get that higher? What does it mean?
Any help would be appreciated!
Thanks!

Well, it's probably a bunch of Apple voodoo that calculates those high scores, but...
Do you have any keywords listed in the channel info and item info sections of your RSS feed? If not, start there.
Next, you might want to expand the text for the show description. Make it longer than 6 words, and try to fit "fantasy football" in there a few times (it's only in there once right now). Maybe mention who the hosts are, and why people should care about them.
I don't know if it really matters, but it may help to fit "fantasy football" in each of the episode desriptions. Think of this as optimizing your website so that search engines will hit on certain keywords.
Who knows. At least your popular!
Jon
Dual 2.3 G5 4BG RAM Mac OS X (10.4.6) The Rest of Everest Video Podcast therestofeverest.com

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