What is the serial number that I need to install this new photoshop product I just bought?

I need help. I purchased a new Adobe photoshop elements 11 from Best Buy and I have all the boxes. I try and install this using the numbers on the back of the inner liner but it keeps saying invalid serial number go back and try again. What am I doing wrong???? JIM

When I bought PSE11 at Best Buy, I think that number on the back of the box (a boxid lets call it) is something that has to be entered into a website to get the serial number.  The instructions, Including any website, should all be there if you have all what was in the box. 
Best Buy transmits what boxids have been sold in real-time to Adobe from the cash-register, and Adobe checks the boxid you enter into the website with the list of actual sold boxes they’ve gotten from Best Buy, before they will issue the serial number.

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