What is this effect?

Hi
I've got a new site to do where I need to scroll up and down
a fishing rod. I have found a golf club site where they section the
club into sections and when you click on a section it shoots to
that part of the club.
The site is
http://www.taylormadegolf.com/pickone/
(you then need to pick one of the clubs to see the effect).
I'm not expecting somebody to tell me how to do this, but I
could do with knowing what this effect is described as, so that I
can search forums or google it to find some info.
Of course if you do want to supply me with a basic file I
wouldn't mind ;) ;) but any help is greatly received.
Thanks
Wayne

That's a simple sliding effect. A fishing rod moving up/down
would be accomplished by tweening the rod movieclip to a new
location in _y when the appropriate thumbnail button is clicked.
You can use either the Tween class or FUSE Kit to make the tweens
easier:
Tween Class:
http://www.kirupa.com/developer/actionscript/tween.htm
FUSE:
http://www.mosessupposes.com/Fuse/

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