What program filters/effects was used to create this?

Hi guys,
I'm only pretty new to After Effects nad motiona graphics (I can do some pretty nice stuff in flash, thats as far as animating motion graphics goes at the moment) , just wondering what would have been used in the creating of the motion graphic on the logo at the start of this video
http://www.youtube.com/watch?v=Hy-H98C57Z0
The nice shimmer effects etc. I guess slowing it down I can see how each image (state of the logo) could be made in photoshop and then some fancy masking going on to reveal the logo. (I guess I could do that manually frame by frame with a bit of difficulty)
I see a lot of this sort of thing in video, just be interested to find out more, if there are certain filters/specific programs that do this sort of things etc. 
Any help would be great

If you're talking about the glow's and flairs on the logo:
those could be duplicated without plug-ins by layering solids and copies of the logo in a 32bit project. The trick is the 32 bit project, the blend modes, and the blurs.
You could suplement with Knoll Light factory.
Here's a comp that I made in about 5 minutes that will give you the basics. I tied opacity of the blured layers to a slider added to the adjustment layer for exposure. It's always good to start with some basics.

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