What's are these add-on in new iPad ad?

So I see he has a mic...but I wonder how he clamps it so well to the iPad.
I see he has a tripod, but what adapter holds an iPad to a tripod?
And I wonder what that things is attached to the left side of the iPad.
This new add (January 2014) on YouTube, at; https://www.youtube.com/watch?v=jiyIcz7wUH0

Thanks Michael...I didn't think to check out the notes for the new ad; now I know they exist.
Although as you indicate the filmmaker may have created his own custom housing, Makayama was the type of product I was interested in.
OH WHAT FUN!
P.S. Dear John, I was looking for a little more detail, but thanks for your forum participation.

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