What's best compression for Web sharing

I've been making several clips using H264 compression but due to "unpopular" format only few people can see it (basically only up to date Mac users). Since I want to share my clips with friends over the net I was wondering what is the best large diffusion format with a decent quality or what settings need to be used. With H264 is possible to make a 2 min. clip with exceptional quality with only 5GB.....any idea which other format can do the same?
Thx
tatoz

Hello Tatoz:
Have you read this?
b Getting Your Video Ready for the Web
http://www.danslagle.com/mac/iMovie/qt_plugins/3001.shtml
Sue

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