What's the best way to save clips for general viewing on the web?

I am new to iMovie, but not to Macs or file formats.
I have taken some video of kittens at a local cat shelter, hoping to post the clips at the shelter's website in efforts to get the kittens adopted.
I managed to work through iMovie myself, saving the clips so that the person responsible for the website can post them. I first saved them as .mov files - the web person can view them, but others cannot. (They are all using IBM-compatibles) She is trying to get them to launch from an html page. So I tried saving them as .wmv files, but the little fade-outs I placed at the ends of the clips were truncated... the fade-ins were there, but not the fade-outs.
The video started out very good quality, and I would like to retain as much of that quality as possible, while of course keeping them small and manageable. But first of all, I need the web person to be able to post them, and then need everyone to be able to view them.
Am I asking too much, given there are so many ibms out there?

you ask for a solution of a very common problem: the universal video format...
due to sheer market power, .avi and .wmv are the most used standards.
avi is just a container, little supported on Mac; you can choose it as an export option in iM, but it offers just a few compressors (dv/bmp = nice looking, but large, cinepak=small but ugly...)
for export to .wmv, you need, as mish mentioned, to buy a plug-in from flip4mac, we do read enthusiastic responses on that product... but, Mac-users need additional software to read these files (the free plug-in from flip4mac or the free wmv player for Mac from Microsoft)
RealPlayer needs costly encoders, and again special players...
a nice option is .flv, flash-video... needs investment into FlashMX, $$$$ or shareware as VisualHub...
finally, which works for me and my few PC friends, is usage of mp4... without .mov container; choose "mpeg4" in the expert options... your friend has to open that file once in Windows MediaPlayer manually once and save it again, to get rid of some meta-data "Quicktime needed" (which isn't true)... some PCs open these mp4 by double-click, some PCs demand for QT4Windows.. but, as said, manually (open dialog from within WMP) these mp4s are compatible..
better pic results are earned with that little free app iSquint, I LOVE to recommend, it has an excellent algorithm...
sorry, lots of tech blabla... difficult issue...
helpful?

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