What's the most straight forward way to make an .ai into a png?

And also how do I crop the file so that it just shows the logo. Where's best to do this?
Thanks.

My logo is not a square, but I need to create one in this format for an ad. So I create an artboard that's a square, even if the letters are not going to be. I still can cut a square out of the logo with some white space. But when I open in Photoshop, it automatically gets rid of the white space in the page, just showing the logo. The question is, how do I create a perfect square logo, it doesn't matter that the letters are not a square, as long as whatever I crop, is. Thanks.

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