What's the point of buying a 364XL black cartridge?

I'm just curious. Since last fall, the 364XL black cartridges (V1) contain less ink than before and are rated at a yield of 550 pages instead of 750* pages, but everywhere I look (in Sweden) they still cost the same.
One of the stores I went to had both the old 364XL (warranty date July 2012) and the new V1 (warranty date October 2012), at the same price of course. I was shocked to see the difference in page yields between the two. I didn't think the difference would be that big.
The thing is... I could get three standard 364 black cartridges for the price of one 364XL black cartridge. Before last fall, that would make the 364XL completely moot for value. Now that the latter contains less ink than before but costs the same, I'd be paying more for less, and the standard cartridge is the best value. That's funny.
In addition to the somewhat... unclear indication on the Photo black cartridges of their compatibility, I find this move very peculiar. HP wants me to buy HP ink, no? The official HP cartridges already contain only a spitful** of ink, so I think this way of conducting business is strange and confusing.
Edits:
* I realized that I was wrong about the yield for the older 364XL black cartridges; the page yield was not rated 750 pages in the old cartridges at all. It was rated 800 pages.
** After posting this, I actually spat in a medicine cup and it turned out to be only 2ml, whereas a standard 364 black cartridge is rumored to contain 6ml. So I have to correct myself; it contains three spitfuls of ink.

doesn't look like anyone from HP are willing to say anything on this. My old fountain pen held more ink than one of these cartridges

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