What should do if I got many dead pixels?

I just got my new iMac 24" 2.8GHz for 2 days, and I got around 18 dead pixels if my eyes are not bad. I'm not sure they are appeared because of glass or not. What should I do, should I go to Apple store immediately with my iMac, right? Do I have to make any appointments with them or not? Thanks in advance.

Hi and welcome to Discussions,
18 deads are too much.
I would call the Store, explain the situation and ask for an exchange of the Mac.
Making an appointment might be neccessary but they will say if or if not.
Regards
Stefan

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