What video format is best for TV ad ?

Best composition settings

The suggestions above are helpful, but they may not necessarily be correct. 
Here's the ONLY way you're going to know for sure: find out the delivery specifications for your project and work backwards from there.  You have to contact the ad distributor / broadcaster / advertising agency / editor.... whoever receives your work.  Presumably, these people already know what they need from you.  You need to find that out.
If you don't do that, you're only wasting your time.

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