When I rent a movie on Apple Tv it tells me I have 4hrs until i can play it.  Can't I stream the movie?

When I rent a movie on Apple TV it tells me I have 4 hrs until I can play it...How can I stream the movie so I can watch it right away?

AppleTV has fixed size rental files.  These will have a given bitrate of so many Mbps.
For HD the minimum recommended internet speed for near instant rentals is 6 Mbps.
If you have less  than that then clearly a movie cannot play in real time - say you get 3 Mbps connection but film is 6 Mbps you only get half the data in 'real time' so can't play.  They get around this by calculating how much of a rental needs to download to memory to the allow the remainder of the data to follow on.  So for your rental after 4 hours enough of the stream will have 'downloaded' to allow you to start watching with the remaining data following on as you watch in real time.
I suspect you are getting under 2-3 Mbps or therabouts.
Your options are to get a faster connection or change settings to rent SD not HD - SD generally starts much quicker. 
An annoying thing with AppleTV2 is that if you do something else while 'prebuffering' a chunk of the film, this chunk can be flushed from memory to do the other task eg stream local movie or view movie trailers.
I'm sure you've looked at streaming video on webpages in the past where it stops and starts all the time when your connection is slow.  This is what would happen to your rental if AppleTV tried to play it on a slow connection - it would kep stopping and starting.
Netflix on the other hand apparently adjusts quality (and hence bitrate)  downwards with slower connections so they seem to work quicker.

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