When will Apple begin taking preorders for the new iPads?

Apple said - and many websites reported - that they would begin taking "pre-orders" for the new iPads beginning on 10/17 (many said starting at 12:01 am).  Well, it's now after 12:01 am on 10/17, in the US Pacific Time Zone, yet it appears (to me at least) that one can not place an order yet.
When exactly are they supposed to begin? 

Hi ..
Not sure what other websites are reporting time wise but orders usually don't start until 10am Pacific Daylight Time on the date pre orders become available.
It's currently 12:20am in Cupertino, California;  Apple's headquarters.
Pricing & Availability
iPad Air 2 and iPad mini 3 come in three gorgeous metallic finishes including gold, silver and space gray, and customers in 29 countries and territories can order online beginning Friday, October 17. Both iPads will be available starting later next week in the US, Australia, Austria, Belgium, Bulgaria, Canada, China (Wi-Fi models only), Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Iceland, Ireland, Italy, Japan, Liechtenstein, Luxembourg, Macau (Wi-Fi models only), Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Singapore, Slovakia, Spain, Sweden, Switzerland and the UK. Availability in Croatia, Greece, Puerto Rico, Russia, Turkey, United Arab Emirates and elsewhere around the world, will continue through the end of October with additional global availability in the coming months. iPads are sold through the Apple Online Store (www.apple.com), Apple’s retail stores and through AT&T, Sprint, T-Mobile, Verizon Wireless, additional carriers and select Apple Authorized Resellers.
From here >  https://www.apple.com/pr/library/2014/10/16Apple-Introduces-iPad-Air-2-The-Thinn est-Most-Powerful-iPad-Ever.html

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