Which do you prefer: Increasing exposure or adjusting  the tone curve?

I'd like to know how people here handle their images.
I use a Nikon D7100 in camera RAW. In camera my images are always in balance. In LR, if I select Auto Tone in Basics invariably it will adjust the exposure. I tend to adjust exposure near last in my workflow because I assume my camera had the exposure setting right. When I feel I need to adjust the exposure my first stop is the Tone Curve. I'm wondering a couple of things:
1) I know we edit by the specifics of each photo, but generally do you make adjustments to Exposure or the Tone Curve first?
2) Is there a reason or a time to prefer one over the other?
Thanks,

My recommendation:
(note: I am interpreting "exposure", in your question, to mean "dynamic range at right wall of histogram", i.e. white point)
Adjust basics exposure first (before tone/point curve), but note: you may not be able to go all the way using the exposure slider. Next stop (if necessary): +whites, but note: it may not be optimal to go all the way using whites. Final stop (if necessary): cinch in the the exposure by dragging white point to the left via the point curve.
Rationale: basics have some intelligence and magic that tone curve does not. If you do tone curve first, you've missed some opportunities..
Still a begging question: how much exposure vs. whites vs. tone curve (point curve).
Note: go easy on the contrast at first, and assure blacks are sufficiently seated using blacks slider (and maybe tone/point curve).
Likewise, cranking whites up will increase global contrast, so if you take a shot at blacks and whites before contrast, then you may avoid a common mistake: radically wrong contrast due to adjusting before establishing ballpark black & white slider values.
Anyway, be aware that increased PV2012 exposure (and/or whites) is designed to be used with -highlights (note: there is no "brightness" slider), and to avoid making things too washed out (or over-jamming the highlights) it may be desirable to substitute +whites and/or +shadows for some +exposure.
Note: tones may gang up (on the right side of the histogram) in a non-optimal way when using +exposure and/or +whites, in which case it may be better to use point curve for white point adjustment (e.g. leftward drag). For example, sometimes the whites will be overly compressed if you don't bring white point in on the curve instead.
Rules of thumb:
Most of my normal photos end up with:
+exposure (to fully brighten)
+whites (for full dynamic range without excessive exposure setting)
-highlights (for dialing back +exposure and/or +whites)
+shadows (so -blacks and doesn't leave image with overly dark shadows)
-blacks (for full dynamic range without needing as much contrast)
*contrast: depends - if overly contrasty to begin with (or a lot of -blacks and/or +whites are employed), this usually gets dialed back; if underly contrasty to begin with (or +blacks and/or -whites have been employed), this usually gets bumped up.
(for abnormal photos or when desiring abnormal results - anything goes..).
Other common mistakes (in addition to wrong contrast and/or non-optimal balance between exposure & whites..):
trying to recover highlights via -whites. try -highlights (and maybe +whites) before -whites.
Warning signs:
if you have very high values for +shadows and -highlights, you may have contrast set too high.
if you have a positive value for highlights, you may have contrast/exposure/whites too low.
if you have a negative value for shadows, you may have contrast too low, or blacks/exposure too high.
Miscellaneous:
Try +clarity and +saturation (and/or +vibrance) to pump it up, if reduced contrast and/or increased exposure has left it looking a little washed out.. (likewise, -saturation if +contrast has left it looking a little too "rich"..).
You already know this, but for the sake of completeness (and other readers): you can learn by clicking 'Auto Tone' "button". You may need to dial back the exposure afterward etc. but it can be very educational none-the-less..
Of course, you can always fine-tune tone using tone curve (e.g. if image is just way overbright, like some snow shots, try tugging the midpoint downward..).
Don't forget the locals for final spot toning.
In case you haven't gleaned yet, adjusting via PV2012 is not the same as you might think at first - you don't just set exposure/black/white points and leave them, and then adjust everything else. e.g. -highlights pulls white point down more than -whites does (but +whites brings white point back up, which means you usually need to adjust in tandem..), so be prepared for a lot of back n' forth, to lessen with experience..
PS - There are tutorial videos galore, but at the risk of opposing Adobe and their sycophants, be forewarned: some are geared to how they wished PV2012 was (simple), and not to how it really is (interdependent image-dependent settings..)   - examples:
top-down is touted, but that ignores black/white point issues which can lead to radically wrong contrast (and/or exposure) setting.
often, adjustment of blacks is considered optional/fine-tuning, but blacks sometimes need large value adjustment, and dramatically impacts contrast & shadow brightness..
often, adjustment of whites is considered optional/fine-tuning, but sometimes optimal toning can only be had by using a large whites value adjustment, which dramatically impacts contrast, and exposure..
cteavin wrote:
I tend to adjust exposure near last in my workflow because I assume my camera had the exposure setting right.
In case not clear yet, adjusting exposure and/or whites (and/or white point on curve) and all the rest is often done to turn an image "with potential" into a very nice image, not just to compensate for in-camera exposure imperfection. I have lots of under-exposed images that end with -exposure (granted, usually +whites), and vice-versas.. That said, if you don't know whether to crank it up or down, there is something to be said for passing until you do..
Lastly, for emphasis: exposure slider is an intelligent slider. It behaves more like normal exposure adjusters at lower values, and more like brightness adjusters at higher values (has clipping protection and highlight roll-off logic which kicks in as you crank it up..). So, it's a mistake to think of adjusting it just to make up for non-optimal camera exposure setting.
Sorry for verbose answer, but there is really no short answer which doesn't run the risk of being bad advice: best way to adjust "exposure" depends...
Cheers,
Rob

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