Which HD camcorder is best for Apple TV?   Limited to 720p @ 24fps?

I am considering the Sony HDR-TG1 camcorder. It is extremely portable and takes respectable 1080i videos (30fps only).
I know the Apple TV supports 1280x720 (720p) playback at 24fps. My question is, how do you get home HD videos into this format, considering that most HD camcorders record at 30fps?
My understanding is that you cannot effectively go from 30fps to 24fps without the video playback becoming unnatural. Is that true? Are there other options? I don't want to step down to 960x540 (540p) just because that's the only way to playback 30fps videos on the Apple TV.

Personally I wouldn't bother unless you want that 24 fps look. technically 720p @ 24 fps has about 30% more information than 540p @ 30 fps, but I challenge you to spot the difference. If you pause the picture on your computer monitor you might just see that one is softer than the other, but is that how you are going to watch your movies.
You might also want to consider that your camera takes video at 1080 lines of resolution, downscaling to 540 is a simple matter of sampling 2 lines into one, downscaling to 720 lines of resolution involves a complicated sampling process that doesn't always give you the quality you might expect in comparison.
Here in PAL land we are lucky enough that the tv also accepts 720p @ 25 fps, however as imovie is much easier to use when exporting at 540p this is what I do, I see no visible improvement by spending additional time messing around with quicktime settings.
Oh and don't forget because 720p has about 30% more information, in order to fit it into the same file size as 540p it needs to be compressed that much more.

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