Which Oracle products should we use?

We are looking to build, from the ground up, a site that is roughly a combination of www.kudzu.com and www.accessatlanta.com. Which Oracle products would help us best develop, test, and implement a similar solution.
The primary confusion for me is whether the Portal product would be a good fit, or whether some other product(s) would be better.
Many thanks in advance for any and all input.

First, thank you VERY much for your reply. This post has received lots of views but no comments until yours. I appreciate your taking the time to offer a bit of advice and assistance.
If I understand correctly, you're suggesting developing the whole thing using J2EE rather than a product like Oracle Portal. I assume we would still be able to deploy using components of Oracle Application Server. Is this correct?
Ultimately, this portal website will be very database centric. All of the ads, listings, content, etc., would have to be stored and managed using a database. Would using J2EE be the most effective way to accomplish that?
I'm sorry if I seem a bit of a newbie. I know enough that I want to use Oracle technology, but not enough to know which products. Essentially, I'm the guy with the idea and I need some assistance figuring out the products so I know which product expertise to look for when hiring the right technical staff.
If you have any additional thoughts, please share. In the meantime, thanks again for your response.

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