Which R/3 module does this business function belong to?

Hi Experts,
I am a complete greenhorn in business processes.
I like to know which module in R/3 is for the Marketing department, if any?
I know there is SD, MM, PP, PM, FI, CO etc modules.
But is there such a module that is meant for or used by Marketing departments?
Please advise.
Thanks in advance.
Cheers

Hi,
SAP Marketing on-demand will be the second of three core CRM (customer relationship management) modules that the German company plans to offer this year.
The new marketing on-demand offering, which can be purchased separately, offers business managers enhanced search capabilities to target new customers more effectively, as well as to track and pursue leads.
SAP CRM provides a central marketing platform that enables organizations to analyze, plan, develop, and execute all marketing activities through all customer interaction points. This integrated application empowers marketers with complete business insights u2013 enabling you to make intelligent business decisions and to drive end-to-end marketing processes.
SAP CRM supports critical marketing processes, including:
Marketing resource and brand management
Manage and optimize the use of marketing resources including budgets, people, time, and assets.
Align all activities and resources around strategic marketing goals.
Gain visibility and control into your marketing processes.
Accurately manage the marketing budgets and costs.
Increase brand awareness with proper usage and consistency across enterprise and third-party agencies.
Facilitate collaboration among team members and coordinate marketing activities across the enterprise.
SAP's marketing module includes campaign management and customer segmentation features that allow marketers to analyze customer data using advanced queries.
SAP Updates On-Demand App With Marketing Module. It also offers lead management functionality that can track lead information on one overview page, and role maintenance and owner realignment capabilities so users can customize the application to the specific needs of the user.
New to the SAP sales on-demand module are capabilities for pipeline performance management, lead generation, sales execution and client engagement. These features allow users to analyze current sales pipelines against forecasts and targets; provide increased visibility into the opportunity pipeline by displaying information about recent activities, contacts and competitors; and can trigger action to address outstanding issues
Regards
R. Senthil Mareeswaran.

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