Who do I talk to about my product idea for iPhones ?

Can anyone suggest the process of working with apple on an accessory for the iPhone. I do not expect to make millions and millions off this idea but at the same time don't want apple to say... "That's a stupid idea" then go and release it themselves.
Quite simply I would like to worth with apple on this and many other ideas I have for the apple range.
I would like to work with apple exclusively as I am an ex - window's p.c user and after countless O/S changes from the original DOS, I canno't believe how easy the transition was and how simple and integrated my computing life has become.
As a result I would love to help Apple continue to move ahead in many different fields.
I work in my own business that is making a move into helping people integrate technology into their lives in order to make it that little bit easier. With work pushing on and on and people forced to sacrifice more of their personal time to earn money, I am to save them time around the home, and also to make people spend time away on holiday. Some of the best times we can all have.
Well thats about it in a nut shell, if someone could assist me and work together in my quest I would be greatly apreciative,
Best Regards
Simon Hughes

http://www.apple.com/feedback/iphone.html

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