Why are BT Sport Demand programmes edited?

Why not show the full programme as it was broadcast rather than an edited version. Cant see the point of a football match being edited down to something like 73 minutes.
Surelu would be easier just to put the full programme on the catch up service than get someone to edit it?

Other than not having adverts they aren't being editted down specifically for on demand. What is occuring is that most soccer & rugby matches are being edited down for a shorter program for transmission on the sports channels. Only the original live broadcast appears to be a complete match whereas the retransmissions are the shorter programs which are the ones that end up on demand. Whether that is a rights issue or simply ease of programmie scheduling is unclear.
Some programs are placed on demand in their full format - these seem to be ones that were never broadcast later in truncated form.So its always possible  that the On Demand people simply take the last copy of a program title broadcast and load that.

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