WHY are the iphone displays so different in color????

Ok- I have to ask why??? No one at apple can tell me why....
I have seen many ip4's and they all seem to have different levels of brightness and color hue's (kalvin temps) WHY? Due to problems with my phone I have had to return the phone three times 4 times now.Not being picky but each phone I have had has had its own issues...First one had the yellowish dots, messed up sensor and sorry battery and everything else...The screen color temp throughout was yellowish.The second ip4 i got was more cool in color temp more of a bluish white but the battery was horrible, Went back today to return and the phone they gave me was very yellowish so I told them no way am I leaving with this phone so they opened a new one and this one is not as yellow and not as bluish maybe somewhere in-between. also I am not sure if its as bright as the one I took in today. I do know that compared to the floor models it was not the brightest but also not the dimmest....I understand that they can not keep bringing out phones and activating them to see the color and brightness but I would think that there would be better quality control on these phones. It just does not make sense as to why so many phones are all so very different in the brightness and color temp of the screen.
My main concern was battery life so, I do think I finally got a phone that has a much better battery. It has only drained 7% in 8 hours.
So any ways this thread is not about battery but it is about the brightness and color of the iphone screens..Does anyone know WHY?????????
Thanks!!!
and please understand that I am trying to understand...not trying to be a picky jerk but I do not like yellowish dim screens. After having an 27"imac LED that I can only keep at 50% because it is so bright and white that looking at a yellow screen is just not my cup of tea.........

I've seen no difference among the three we have in our family, except those attributable to different brightness settings -- and whether the auto brightness function is enabled or not.
Phil

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