Why are there so few printers that airprint supports?

i am curious to find out if anyone knows why apple was so selective on printers that airprint would support. i have a hp photosmart c7280, it has wi-fi capabilities but alas is not in the "list" of printers that apple says will work with airprint. why? instead i have to rely on a 3rd party app (print magic) to do that. print magic is a good app but i would figure that apple would want to give prefference to it's "own" software rather than someone elses. why have it as an option is in ios 4.3 if it wont work with any wi-fi printer?

Some folks have reported good results with Photosmart using the following workaround:
http://jaxov.com/2010/11/download-airprint-installer-for-windows-7-xp-vista/

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