Why can't I add HD videos to my iPod touch?

So I recently bought an iPod touch, and I haven't had trouble with it until now. I downloaded a free TV show extra thing and it's in HD & SD, and it downloaded fine and everything. But when I tried to add it to my iPod, a popup comes up with the message: "Blah blah blah" was not copied to the iPod "Michaela's iPod" because it cannot be played on this iPod.
Why? I tried to do the "Advanced Settings" and convert it, but the convert option is grayed out and I can't choose it. I thought the iPod touch could play HD (and I do have another HD video on it currently), so why can't I add this new HD/SD video to my iPod? And I know there's enough space because I have 24.6 GB free space.

It's the screen format see below.
The iPad and iPhone 4 can play High Definition (HD) content and Standard Definition (SD) content. iPods and the original iPhone, iPhone 3G, and iPhone 3GS can play Standard Definition (SD) content. To find what video formats are supported, see the Tech Specs page, click your device's product family, and then your specific model. All HD purchases from the iTunes Store also include an iPod/iPhone-compatible Standard Definition version to accompany the HD version. When syncing an HD purchase from the iTunes Store, iTunes will automatically sync the SD video for devices that require SD content.

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