Why can't i add mp4 to itunes?

On my mac (OSX 10.7.5) I'm running iTunes 11.0.1 and attempting to add to my iTunes library an mp4 video created by others. The mp4 file opens fine in QuickTime 10.1. In iTunes I select add to library, select the file, and receive no error message. But nothing happens. I've checked each of the options in my Movies library, and searched my entire library, with no luck. I don't see that the file was added.
I understand that iTunes does not accept some mp4 files, but it's my understanding the criteria is whether or not QuickTime can handle the file. Since QuickTime displays the video, I would assume iTunes would accept the file. Am I missing something?
Thanks for your help!
George

I had the same issue. In my case the solution was simple. On top iTunes (in my case 11.4) has five selections: unwatched, movies, genres, home videos and list. I alway had movies selected, not know it would only show watched videos. Select the pane "unwatched" and you will see all the movies you have added. Selecting "list" will show all - watched and unwatched videos. For some reason have never paid attention to these selections. However, I still think just displaying watched movies under a pane called "movies" is not very intuitive.

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