Why can't I buy HD movies?

Why can't I buy HD movies the same way I can buy HD TV shows?
Apple has now made it easy to buy HD TV shows (and with 2.2, via the Apple TV). You get an HD version for playback on your computer or Apple TV and an SD version for playback on your iPod. Why can't we do this for movies? After all, the HD versions are available to rent!
I am hesitant to buy movies from Apple as a result, because I would get better results buying the Blu-ray version. If I could buy them in HD, it would be a no-brainer.

I can understand why the studios would want to get the most they can out of selling HD movies. But by now they must be seeing the writing on the wall. iTunes and other online delivery services wrote the eventual death of hardcopy media long before the HDDVD/BluRay war ended. If I'm not mistaken (and I am on many occasions), didn't Microsoft and Netflix announce an online delivery partnership shortly after HDDVD threw in the towel? The only hardcopy media of any kind I have purchased since I got my AppleTV are shows and movies that I collect.
I would venture a guess that it's only a matter of time before HDTVs start coming with internal hard drives and wireless capability. In the next ten years or so, the way we watch movies and TV shows will change drastically, and the only reason for broadcast/cable TV will be to watch live events like news or sporting events. But they too will eventually be coming via online sources as well. The broadcast networks are going to have to make major changes in the way they do business and how they deliver their product in order to remain viable.
HD movie sales will be available soon enough. It's only a matter of time.
98 cents change, please.

Similar Messages

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