Why can't I launch another app using a URL scheme in a web clip set up through Configurator with the "full screen app" option selected?

Question

My company uses web clips on iOS devices, set up through profiles on Configurator, for EVERYTHING. Most of these web clips have a transfer function on the site that allows the user to bring up other apps, like directions to a destination in Google Maps for instance (a URL scheme.) If the option for the web clip to appear as a "full screen app" is selected in Configurator (or iPhone Configuration Utility), this fuction does not work on devices that are running iOS 7. It is imparative to our company that the web clips be full page so there is no address bar, back button, etc. for the users to access. With this feature not working, I have 50+ iOS devices that are usless to us.
iOS 6 Device --> Configurator 1.3 --> Full Screen Web Clip --> WORKS
iOS 6 Device --> Configurator 1.4 --> Full Screen Web Clip --> WORKS
iOS 6 Device --> iPhone Configuration Utility --> Full Screen Web Clip --> WORKS
iOS 7 Device --> Configurator 1.3 --> Full Screen Web Clip -->  DOESN'T WORK
iOS 7 Device --> Configurator 1.4 --> Full Screen Web Clip --> DOESN'T WORK
iOS 7 Device --> iPhone Configuration Utility --> Full Screen Web Clip --> DOESN'T WORK
iOS 7 Device --> Configurator 1.3 --> NOT Full Screen Web Clip -->  WORKS
iOS 7 Device --> Configurator 1.4 --> NOT Full Screen Web Clip--> WORKS
iOS 7 Device --> iPhone Configuration Utility --> NOT Full Screen Web Clip --> WORKS
Somebody, please help!

Answer 1

Phil,    I have been trying to figure out a solution to this problem since iOS 7 came out. In hindsight, I should have downloaded the beta versions of the iOS so I would have had even more time. I have talked with quite a few different developers and up until today it was a consensus that this was a "feature" of iOS in an attempt by Apple to diminish the use of webapps. Now most of these people wouldn't be considered apple apologists by any stretch, which could have contributed to their pessimism.    That being said, today I finally received some news that could give us a glimmer of hope. I spent almost 2 hours on the phone today being sent "up the ladder" until I think I found the right person to help (I'm not complaining; I was surprised at how competent and helpful each person that I spoke with was, and I didn't have to explain the situation over and over again.) I think what took so long finding the right person to speak with was that this isn't an issue that any type of troubleshooting would fix. It's not an iPad, iPhone, or even an Apple Configurator issue; it's actually a bug in iOS 7.    Anyways, the senior engineer that I spoke with reassured me, very adamantly, that this was not a feature of the new operating system and most definitely a bug. He said that they take webapps very seriously and are actually looking for ways to improve how webapps work on iOS devices and how they are used with Mobile Device Management software, like Configurator.    I was a little concerned that he said this was the first he or anyone on his team has heard about this problem, but he did work extensively with me today and said that it looks to be a major issue, and something that he and his team are going to try to figure out as soon as possible. He said he would be calling me by Tuesday with information on how and when this will be fixed.     Jon