Why can't I open the apps in my media folder

New Macbook Pro user. I have apps in my iTunes media folder but I can't open them.  Also my apps are downpoading to my iPod not the Macbook and the files won't sync transfer from the iPod.  What am I missing? Help and thanks.

Note that you can't use apps designed for the iPhone, iPad or iPod touch on a Mac. A Mac uses OS X, a different operating system than the one that the iPhone, iPad and iPod touch use, so you can't run their applications. The only thing you can do is to store them on iTunes, so you will be able to copy them to all your devices.
Apart, the apps that you download to the iPod aren't downloaded automatically to your computer. To modify this, open iTunes, and go to iTunes menu (on the menu bar) > Preferences > Store

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