Why can't we just launch app from cc panel

Is it just me or is it glaringly obvious that Adobe could/should allow us to actually launch an app directly from the list of installed apps ion the CC app in our tray? the installed apps are all listed nicely right there, for no other reason as to say its installed.... that's useless because if we have to go back to our desktop or start menu to find them and launch them anyway?
Seems like a lost cc marketing opportunity as well, all of my installed appps are already listed, If I click on them to open then from there as well my eyes would be on the cc app more which might even make people use the cc tray app more which leads to marketing avenues and education on existing and future products. For example i had no idea behance was attached now... except that it was part of the cc app... think of other possible crossmarketing of adobe apps, and if we could launch appps from the cc app, maybe we would keep it open longer, maybe you integarte the forums and deeper integration with available tutorials etc... just thinking out loud, i see the icon for photoshop and i double click... but it doesn;topen.... i keepdoing though to see if they turn that feature on...

@Demo:This is my first apple device, so I had no idea about those limitations, I knew I could not install Magic 2013 on an android, that's why I chose to get an ipad.
I just think that if enough people actually bother to complain instead of just letting people/governments/companies walk over them, they will actually care what their consumers want/need, that's probably just wishful thinking on my part.
@snozdop: funny you bring up the heinz reference, baked beans from heinz haven't been available in shops here for the last few years, but those are cans, need to be imported and that involves transportation etc. etc.
I am just talking about a digital app, available on the internet(world wide web) limiting regions completely destroys the point of having global internet access.
I'm a dreamer, hoping that most people are still good, probably my mistake for believing in that.

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