Why can't you purchase an audio book on the Itunes store from an Apple TV?

Apple seems to be moving everything they sell on Itunes to graphics, away from the traditional text based browse function they started with.
I don't think they've done the most effective job on that move on a PC/Mac, it's sometimes easier just to go through the Apple TV and buy from there and let it just sync and transfer to my Itunes library on my PC.
However, I've noticed that you can't purchase an audiobook from an Apple TV, though you can purchase everything else that can play on an Ipod from there.
Audiobooks just don't show up as an option on the Itunes store from an Apple TV, but they do play on your Apple TV if you purchase them from the Itunes store from the PC or Mac you sync or stream from.
Does anyone know if this is a licensing issue, or yet another oops/oversight on Apple's part? Doesn't seem to make sense, Apple has been pushing tighter and tighter integration between the Itunes store and Apple TV, and it's yet another lost revenue stream on Apple's part that I hope they fix.
If you can buy it from the store, you ought to be able to buy it using your apple TV. Period. Makes as much (non)sense as restricting what content you can purchase if you are buying it from an Iphone vs. a PC vs. a Mac. If you sell content on your store that plays on your devices, then sell it, regardless of which device (that you also make and sell) that your customers access your Itunes store from. It's why they make us sync everything back to Itunes on a computer in the first place.
And yes, while it may sound counter-intuitive to listen to an audio book from a device connected to a TV,
I listen to audiobooks from my Apple TV nightly in my bedroom to go to sleep by, streamed via airtunes to the Aux port on my clock radio by my bed, then turn the TV off and snooze. Works extremely well and has for years now. Beats headphones or futzing with external speakers on an Ipod or trudging upstairs to the room I have my PC in to stream an audiobook to airtunes, then back to bed. With Apple TV, it's pick, click, then turn off the tv and the lights. Sure would be nice to buy an audio book that way also.
Any thoughts on why they would restrict you from buying audiobooks from an Apple TV? To me, it's yet another lost revenue opportunity for impulse buys courtesy of Apple.

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