Why did apple ditch the light up apple logo

the light up apple logo is on the apple stores, all apple laptops and has been in apple commercials dedicated to the stickers that hi light on the light up apple logo but now with the new macbook there is no light just a cold hard metal dark and unexciting.

My understanding is that Apple does not require payment when their products are used in shows. That would be the opposite of advertising. Normally, product placement works the other way around: the show is paid, not the advertiser. If the Apple logo is hidden in a show, it is usually because the producers do not wish to appear that they are endorsing any particular product. Unlike other products used on set, the Apple logo is so prominent that it is a challenge to genericize without covering it up.
Most of the reasoning in this thread doesn't make sense. It isn't because the light is too intrusive, and it isn't just the converted that like it. Those are sweeping generalizations.
It is much more likely that the non-glowing Apple logo on the new MacBook is just a regular Apple evolution of style. For example, the three colors in the MacBook are new to the Mac line, but they are identical to the iPhone/iPad line. Well guess what, the Apple logo has never glowed in the iPhone/iPad line. Therefore Apple may have simply decided to bring over the non-glowing Apple logo from the iOS devices to the Mac, just as they brought over the colors and brought over many of iOS user interface conventions to OS X.

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I'm in trouble You update the iPhone did not have the expense of Apple iPhone was closed and requests activation account??? What to do This conversation data

I'm in trouble
You update the iPhone did not have the expense of Apple iPhone was closed and requests activation account??? What to do
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help help
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I've stopped all my work because all the contact numbers on the phone helped me
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Repost in your native language as current post makes no sense.
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Thalia1066 wrote:
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ilovehouston18 wrote:
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Why did apple ditch the light up apple logo

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