Why did my Macbook pro not come with a Lion CD or USB?

I have a MacBook Pro 13" Early 2011 model with lion installed. The mac came with lion. But why did my mac not come with a CD or USB for lion?

No Mac comes with a DVD or USB for Lion, everything is done online now.  For those who absolutely must have a USB you can buy Lion on a USB drive for $70 or thereabouts.
If you're concerned about drive repair and re-installing Lion, these articles may be of interest:
Lion - Disk Utility - https://discussions.apple.com/message/16925522 - repairing your drive using Disk Utility on Lion's recovery partition.
OS X Lion: About Lion Recovery Disk Assistant - http://support.apple.com/kb/HT4848# - Create recovery disk on another drive for when Lion's Recovery Partition does not work.
OSX: About Lion Recovery - http://support.apple.com/kb/HT4718 > Lion Internet Recovery - using the Internet to start when recovery disk partition not available.

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    Shootist007 wrote:
    Noble Seven wrote:
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