Why do I need to provide my phone number when purchasing Lightroom?

I've never had to provide my phone number before on any other platform which I've ordered other products on. Why do I need to provide such a personal information to Adobe? 

I can think of two reasons:
1)  A phone number is typically asked for when purchasing via a credit-card so the card can be validated.
2)  So Adobe, at some point in the future, can call you to set up a remote session with your computer as part of a technical-support issue resolution..

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