Why do multipack gift cards not all activate upon purchase?

I purchased a multi pack of itunes cards at the grocery store.  I know two of the cards worked, but one of them failed to activate.  I spoke with the store, they say when the item is scanned all the cards should activate.  In this case, they did not.  Now, I am out 15 dollars, because I no longer have the receipt from the grocery store from Christmas.  Should not all the cards activate?  If all the cards are in a package from Apple, should Apple not have a record and be able to activate the card that failed to activate?  I do not understand why itunes gift cards should come with a Buyer Beware warning.

No, I am a US citizen living overseas, but I am going through a VPN and I am using a US-based credit card. I have no problem purchasing apps, just purchasing gift certificates. I'm going to try gifting the app to the person I am purchasing for until Apple straightens this out for me.

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