Why does Apple offer three incompatible gift cards

My Mother in law just bought a Mac Mini as her first Apple computer after her Windows XP computer died. She was apprehensive but my wife and I encouraged her to make the switch. She was doing fine with the included software and the addition of Word and Excel. She was just missing a couple of games and a checkbook program. I bought her an Apple Gift Card for Christmas so she could buy the extra programs she wanted from the App Store. Emagine my surprise when I the Apple Gift Card couldnt be used for the App Store. Customer Service informed me that the Apple Gift Card could only be used for Apple Hardware and I needed to buy a App Store gift card. I am still unable to find a way to buy an App Store gift card. I found an iTunes gift card but that seems to be different from the App Store, too. ***? Shouldn't they all be interchangable as spendable "Apple Money"?

There are no App store specific gift cards, only iTunes cards. Once an iTunes gift card is redeemed, the money shows as a positive balance on your account tied to your Apple ID that you were logged in with when you redeemed it. It can be used in the Mac App Store as well as the iTunes and iBook stores.

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