Why does apple only support mp4 videos?

It's not really a problem, i usually use my friends computers to convert my videos since mine is so slow.
But why does apple only support MP4 and MOV formats? Why not MPEG or DivX?
I know they cannot use WMV because it is a Microsoft format.
It's just sometimes when i convert videos, the audio becomes out of sync or iTunes complains it's not playable on my iPod.
I would just like to know why?
Thanks for your time.

If Apple chooses to go with H.264 or MP4 or whatever else they want to support, maybe it would be real nice if iTunes could automatically convert to those formats. So if I dropped my universally standard (and supported by most DVD players) DivX video clip in the library, iTunes would convert and format the video to an iPod friendly format.
So, let me see if I understand this correctly. You want Apple to pirate proprietary codecs from DivX and build them into iTunes QT access. Tell me, does this mean that Apple is working as your agent and you will be the one spending time behind bars or paying the fines. Or, are you saying that Apple should act as an agent for DivX and charge you for a version of iTunes with legal codecs installed. How about Windows Media? Want to double the cost? What about Real? Or maybe Apple should have different versions of iTunes -- one for you and one for the guy who lives next door who uses old Indeo files?
I have tried several 3rd party converters and they all suck.
Perhaps you should be more selective in choosing a converter or invest in a commercial product which is supported by the people selling it.

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