Why does Apple require ISBNs when Amazon and B&N don't?

I'm sure this has been discussed, perhaps someone could point me to an answer.
Why does Apple require an ISBN when Amazon and B&N's digital stores don't. In many ways this eliminated many individuals or small presses from selling their books on iTunes. Does Apple specifically not want those not alligned with pre-digital publishing to be able to sell books on iTunes? Perhaps there is something I'm missing here.

Fabini, by the fact that I've uploaded and sold dozens of eBooks on Amazon and B&N without ISBN numbers. They both don't require them for eBooks.
As per Amazon: “An ISBN (International Standard Book Number) is not required to publish content with Kindle Direct Publishing. Once your content is published on the KDP web site, Amazon.com will assign it a 10-digit ASIN (Amazon Standard Identification Number), which is unique to the eBook, and is an identification number for the Kindle Book on Amazon.com. If you already have an ISBN for your eBook, you’ll be able to enter it during the publishing process. Do *not* use an ISBN for the print book edition.”
As per barnesandnoble.com's PubIt!: “You do NOT need an ISBN to sell your eBook through PubIt!. If you don’t have an ISBN, just tell us that you don’t have one by answering No when prompted. In that case, Barnes & Noble will assign an internal 13-digit identifier to your title for you when you submit the title to go on sale.”
Apple is the only of the "big three" eBook distributers that requires an ISBN and that is a bad call and reduces that "democratic" power of eBook publishing. I hope they change the policy soon. Anyone know who the best person to email about this issue would be?

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