Why does iTunes offer most movies for purchase rather for rental?

Maybe there is no answer for this question.  Apple must desparately want me to use any service other than iTunes.  Why the F would I want to be the proud owner of "Place Beyond the Pines"?  So I can watch it again and again?  Nearly everything I want to watch is for sale for like 15$.  Forget it.  Sorry for the rant.
How can I communicate to iTunes the magnitude of my distaste for their movies offering?

It's not Apple's choice, it's the film studios that set whether a film is available for renting and/or buying.
You can try requesting that a particular film is offered as a rental, but without the studio's agreement it can't happen : http://www.apple.com/feedback/itunes.html

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