Why does "prepare for web publishing" turn text into an image?

I have to prepare some supplied print PDFs for use on the web. I used to use "Reduce file size."
With the new Acrobat, I use "prepare for web publishing". But when I use "prepare for web publishing", all the vector text in my document gets turned into a low-res image.
Why would this be the case, and please tell me I can turn it off?
Thank you!

I'm just guessing here but could it be that the text is not a typical web-safe font? If not, I could see why it does that to preserve the appearance of the document for those that don't have the proper fonts installed.

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