Why does the 1d have less megapixels than 5d

Can anyone tell my why Canon's flagship camera always has less megapixels than the next tier lower?  I.E - the current 1DX has 18.1 MPS, and the 5DIII has 22.3?

Agreeing with what Cioppo said.
Note that Nikon's big flagship camera, the D4, only has 16.1 mp.
Jamming too many photosites onto at sensor creates noise problems, but unfortunately the public sees MP as a quick reference number to judge one camera vs. another.  Like "horsepower" on a car, or something.
I think Canon's marketing needs to come up with a simple-sounding metric for signal to noise ratio or maximum high-quality ISO and start plastering it all over its advertizing and its camera boxes.  Just keep it simple, so John O. Public will sieze on it like they currently do with megapixels.
Scott
Canon 6D, Canon T3i, EF 70-200mm L f/2.8 IS mk2; EF 24-105 f/4 L; EF-S 17-55mm f/2.8 IS; EF 85mm f/1.8; Sigma 35mm f/1.4 "Art"; EF 1.4x extender mk. 3; 3x Phottix Mitros+ speedlites
Why do so many people say "fer-tographer"? Do they take "fertographs"?

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