Why doesn't Adobe reward its existing customers?

I see today Adobe once again is offering 40% off new customer's first year subscriptions. This is extremely frustrating. As someone who signed up for Creative Cloud within the first month of release, I've been paying the full price for the last three years.
Adobe should reward their customers who have been on board since the beginning. It's frankly insulting that the people who have kept them going in the early days when they faced a lot of scrutiny and backlash for switching to a subscription service are still bankrolling them 3 years in, while they continue to entice new customers with a huge annual discount. It was understandable when Adobe offered that deal early on to build their install base. They said very clearly back then it would be a limited time offer. Yet they've made the offer multiple times now and it continues. I'm paying $600 US a year while new people pay $360.
I really hope other users in the same situation comment on here and encourage Adobe to reward those customers who have been on board since day one. Honestly if they don't, I'm just going to cancel my renewal and sign up at the end of May under my wife's name. A loophole that will work, but frankly I don't think we should need loopholes to save money for a service by a company that presents a strong image of customer loyalty.
Hope Adobe's listening and others will agree with me here...
Beverley Gray

Well I'm sorry to say but you're wrong, just tried signing up with a dummy account. See the screen below. Clicking on the "Accept" button takes you to the payment screen, with NO request for confirmation of previous Adobe packages.
This is an offer being made to NEW customers, period. No previous allegiance to the brand. My point of view stands, Adobe should really step up and offer something in return to those customers who've been paying full price for CC since the beginning. This $30 introductory rate shouldn't be offered 3 years in, CC isn't some break-out thing trying to gain traction anymore, it has a massive install base. This is spitting in the face of people who've always been on board. kglad

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Every new creative cloud update f'cks up my system.
I demand an explanation
THESE BUGS EXIST NOW FOR YEARS AND ADOBE DOESNT CARE AT ALL
What has QA got to say about this?!?
Have your developers no dignity and pride in their work??
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Well I'm sorry to say but you're wrong, just tried signing up with a dummy account. See the screen below. Clicking on the "Accept" button takes you to the payment screen, with NO request for confirmation of previous Adobe packages.
This is an offer being made to NEW customers, period. No previous allegiance to the brand. My point of view stands, Adobe should really step up and offer something in return to those customers who've been paying full price for CC since the beginning. This $30 introductory rate shouldn't be offered 3 years in, CC isn't some break-out thing trying to gain traction anymore, it has a massive install base. This is spitting in the face of people who've always been on board. kglad

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Hi rbnbrl,
I would just like to reconfirm the eligibilities of purchansing CC at special offer price :
The serial number which qualifies for special offer for CC has to be :
1.CS3 & above
2. Retail product (purchased for personal usage,with only two installs permitted)
3.It can not be an Adobe product obtained as a bundle pack with purchase of any Electronic Item(e.g computer/printer/camera etc.)
4.It can not be any purchase under Educational licenses
5.It can not be any Volume License product(it is registered in www.licensing.adobe.com)
Note:An OEM(Section 3) serial number, Educational serial number, few Volume licensing Serial number prior to CS6 can be registered in Adobe.com, they still do not qualify for special price offer.
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There is a hyperlink of "Terms" in the purchasing in :
https://creative.adobe.com/plans?plan=individual&store_code=us
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Australia and New Zealand have established Access Federations which allow students and staff to use their own institutional credentials to log into web applications.
Almost all universities and a lot of polytechs have joined these Access Federations.
Adobe would be better off enabling federated login to prove that staff and students are who they say they are rather than use the current antique approach to validating memberships of insitutions.
Go see www.aaf.edu.au or tuakiri.ac.nz
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Thanks for the suggestion Timu. I will pass it on.

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Why doesn't Adobe reward its existing customers?

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