Why doesn't Apple have their own branded HDMI to Mini cable?

I just bought a second 27" monitor (not a Thunder Display) with HDMI connectivity, but I have to buy an off-brand cable to connect to my iMac. What gives?

jkevinballard wrote:
I just bought a second 27" monitor (not a Thunder Display) with HDMI connectivity, but I have to buy an off-brand cable to connect to my iMac. What gives?
I think it gets to what Apple has decided to focus on as their core products. Apple tends now to focus on manufacturing things that are unique. The monitors that Apple sells have some unique aspects, and they do sell the unique cables for those (thunderbolt, mini-DV, etc.). Since the ports on the Apple computers are unique (thunderbolt, mini-DV), Apple does sell an adaptor for those, but the adaptor just gets you to an industry standard interface (e.g. HDMI, VGA). Once you are where you can buy industry provided standard products (e.g. HDMI cable), Apple tends to not try to sell products that compete in that market. If Apple sold a unique HDMI monitor still, I think it would be also selling the cable you are asking about, but Apple is out of that market now. Similarly, Apple doesn't make its own hard drives, you have to buy those from third parties.
Apple doesn't sell its own brand of USB-USB cable, but it does sell the unique cable that is USB on one end and Apple iphone/ipod connector on the other end. Again, that's a unique interface.
That's the logic, I think, behind Apple's position. I don't think it's entirely consistent, but it's probably how they are thinking about this.

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