Why Doesn't "Gift This Movie" Work For HD Movies?

So I'm making up the list of movies I'd like for Christmas, only to discover there's no way for someone else to gift me the HD iTunes movies I want. To reproduce this, go to an HD movie like Kill Bill or Star Trek, click on the little arrow next to "Buy Movie", and the first option is "Gift this movie". Now do the same for the little arrow next to "Buy HD Movie"; there is no option for "Gift this movie".
What gives? So the only way someone can give me an HD iTunes movie for Christmas is to give me a gift card? That's pretty cheesy.
I have a hard time buying there is a logical explanation for this. It can't be that Apple is concerned that HD movies don't play on all Apple devices, since I assume that an SD version of the movie comes with the HD version (as it did, for instance, with Mad Men season 3). It can't be a requirement from the movie industry: if they've authorized the movie be made available in HD, why should they care if it is gifted? And clearly Apple already has the purchase / delivery / redemption mechanisms in place for gifting movies; why would HD movies matter?
Could this purely be a support issue? Apple is worried about people accidentally gifting HD movies to people who aren't prepared for a multi-GB download, and getting calls from upset customers?

I'm having this same problem. I would like to gift a couple HD movies for my parents' Christmas gifts in addition to an Apple TV. It doesn't look like there's an option to do this for HD movies. Has anyone else discovered a way to do this?

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