Why is 100% Quality When Exporting to JPEG in LR 2.0 so Low?

I would like to export some pictures in LR 2.0 as high quality JPEGs so that I can upload in a Kodak website for printing.
As background, I am processing with RAW files from a Nikon SLR in LR 2.0.  Each raw file downloaded from the camera is approximately 15MB.
When I choose File ==> Export with Preset ==> Burn Full-Sized JPEGs, the file size is what I would expect at approximately 7MB.
However, when I choose File ==> Export (with a quality level of 100), the file size is about 350KB.  Width/Height is 640x640 and Resolution is 300ppi.
Am I missing something?  I would like to find something between the 350KB and 7MB file size.  When I try to download the 350KB files, Kodak warns me that these are "low quality" files that may not print well.  The 7MB files are extremely large and are combersome to download in large quanities.
Thanks for any help provided.
Regards,
John

Thanks Ian!
Unchecking the "Resize-to-Fit" box fixed things.
BTW, I do have 2.5 loaded.  I guess I should have been more specific when requesting help.
Once again...thanks for the advice.
Regards,
John

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