Why is apple not paying heed to pages of complaints about Battery life in OS X Mavericks?

The header says it all:
I have a MBA, Mid-2013 Model with the fourth Gen- i5 Processor, with the pre-installed software, I was getting around 10 hours with my usage, only non native apps were Microsoft Office for Mac and Google Chrome. Now I have been working the same way since I upgraded to Mavericks the day it was released and since then I notice the following and several users are noticing the same.
1. I have not seen battery draining in sleep mode with the previous install of the OS X? Why is it happenning to this version?
2. There were no issues with Chrome with Mountain Lion, why do I have to remove chrome and use Safari with the latest install, even doing so with all it's power saving features, I am not not able to match the battery life I got with the former OS.
3. I see that none of these complaints happenned when users installed the Golden Beta? why with the retail version???
I have done the resets and all recommended by the forums, I see a better number in the time remaining - but the drain is pretty much the same, I don't see the logic of a PRAM Reset or a SMC reset is going to change OS performance.
I get about 7 hours now, which is way off the estimate of 15 hours? Is apple on some sort of denial? Well, i can see paid articles going on about the extended battery life, but none really pointing towards pages of users complaining about this?
Is there a magic wand to sort this out? Any help insight appreciated, or atleast an acknowledgement that Apple's team is working on a patch/upgrade, roll back with some sort of time line?
( I am a mac user for the last 10 years, so this is not a critique, a genuine concern combined with disappointment for the first time with OS X Claims)

Thanks for the reply. My battery was just recently calibrated and was working fine until yesterday, so I'm pretty sure that is not the case.
I also have been reading that installing Adobe Photoshop might also be the problem, which I also did Wednesday night, though looking at the activity monitor, there are no processes that would be overrunning.
Anyone else have an issue similar to this?

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undenk(at)undenk.info
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